For anyone considering launching a retail product or who is struggling with go to market strategy and execution,  the “10 Key Ingredients To Launching a Successful Retail Product” presentation, given at the 2011 Boston Seafood Show will be very helpful.

See details on launching a successful retail product and download the presentation.

Download a copy of the presentation 10 Key Ingredients to Launching A Successful Retail Product.

   Or download a one pager with the 10 Key Takeaways.

Seafood processors (or any food manufacturer) who focus on a wholesale, food service-oriented business often want to develop new products to sell in the retail environment.  Local markets, restaurant groups, or other emerging businesses look to diversify and grow with a new product.

But if these businesses lack knowledge of the key steps of a retail product launch, or “Go-To-Market” strategy, they can make costly mistakes and create products doomed to fail. What are the key steps involved in launching a successful retail product? How can businesses avoid the most common mistakes? A panel of seasoned experts in marketing, packaging design, and regulation/food safety shared their own experiences developing successful new products and packaging, providing specific examples.

Anyone looking to go to market with retail products,  whether they are a manufacturer/processor, retail market, restaurant owner, etc will benefit from the insights provided by this panel of experts.  Takeaways include an actionable checklist as well as a list of “Do’s and Don’ts of Packaging Design.”

Presenters:

Nancy Peterson, President Emerging Brands Marketing

Dale Casto, President and Co-owner Wright Design

Bob LaFreniere, Food Safety Lead Auditor, TUV SUD America