Emerging Brands Marketing was founded by Nancy Peterson in 2010.   Nancy brings 20+ years of experience in consumer goods marketing at Gorton’s Seafoods to the business.

At Gorton’s Nancy launched several major new product and business initiatives, managed an international turnaround, and developed a new direct-to-consumer business.  Products she developed grew to represent 20% of sales and propelled the company to the # 1 national brand share.

Her accomplishments include…

• Launched the Grilled Fillet product line which grew to 20% of Gorton’s sales and took the brand to the number one national share
• Worked with sales to develop the warehouse club channel which grew to 20% of Gorton’s tonnage
• Managed the Canadian market and brand (BlueWater).  In the first full year grew sales 7% and doubled the bottom line profit.
• Developed a new $2 million, 10,000 customer multi-channel direct to consumer business with 20%+ growth over a 6 year period

She leverages this experience and success to grow her client’s revenue and market share.  The company targets food, seafood, and consumer products companies and offers product development and consumer marketing services.

Download: Nancy Peterson Bio